Trials & Tribulations of a life in advertising

Monday, February 20, 2006

I know the feeling

This is for SG.

Reasons for hating your new job:

1. You suddenly discover your boss has two personalities. One that you saw during the interview and the one that’s sitting 10 feet away from you.

2. The value added responsibilities that your boss talked about during the second round of interview come down to just that. Adding more files and artworks to your existing workload.

3. Since it’s a new organisation, the level of enthusiasm on everyone’s face is directly proportional to the propensity to backstab.

4. The situation is slightly worse than the usual office politics. The reason being since it’s a new firm, nobody knows who belongs to which party.

5. You realise there’s an inverse relation between your salary (that has seen a substantial rise) and your KRAs.

6. Everyone’s so bent upon impressing the boss so much that you think there’ll be an annual award with a gold plaque that has “Blue eyed boy/girl” written all over it.

7. The boss loves it so much that you think he constantly carries such a plaque in his briefcase.

8. You have to get the nod from your boss before and after doing everything. You begin to wonder whether some day soon you’ll have to get a nod before and after doing nothing.

9. You shout at yourself. “What was I thinking when I said yes”.

10. You finally fall in love with Dilbert.


Reasons for not hating it enough to leave:

1. It’s wrong to suggest that your boss has two faces. The truth lies somewhere between 18 and 26. And you’ve always known that.

2. Even while chasing mindnumbing artworks and dealer panels, you have to realise the truth. In advertising the only thing that matters is the brand. Some of your current colleagues are shining examples of that.

3. Everyone’s equally indulging in one-upmanship. That’s because everyone is equally scared. The only thing that competes with your salary as you move up is your fear of losing it.

4. You are not an overpaid 35 year old with multiple EMIs. You are an overpaid 25 year old with a single, manageable EMI. So, chill.

5. Once some of your campaigns manage to gain some visibility, inadvertently, you’ll also get some. And with it will come better opportunities.

6. Even if it’s chasing illmannered dealers, it’s much better than just sitting around and chasing your cursor the entire day. Believe me, it’s no fun.

7. The only good thing about being micromanaged is that you learn how to micromanage your future subordinates in case you feel like.

8. You were absolutely right when you took this decision to join. Had you taken the other option, you would have been shouting at yourself and the entire world. The other experience would have been way too predictable.

9. You’re not married to this place. The opportunities that were there sometime back will present themselves again. This time, with better remuneration.

10. It’s great to fall in love with Dilbert.

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