Trials & Tribulations of a life in advertising

Thursday, November 16, 2006


It's finally here. "Hannibal Rising", the first book in seven years from Thomas Harris that traces the evolution of the most admired villain in fiction, will be hitting the stores on December 5th.

Thursday, November 02, 2006

Words you badly wanted to learn, but didn’t know who to ask

Can you describe the pleasing coolness on the reverse side of a pillow when you hit the bed?

Haven’t you noticed how people stand when they examine someone else’s bookshelf? The-one-hand-tucked-in-pocket look that all of us are used to? Can you describe that posture?

And who hasn’t had trouble balancing hot and cold shower taps? Can you put a word to it?

Another universally acknowledged phenomenon. The sneeze that tickles, but never comes. Do you have a word to describe that irritating feeling?

Ladies and gentlemen, help is at hand.

Aptly titled ‘The Meaning of Liff’, it’s a project by Douglas Adams and John Lloyd (Yes, the legend behind the Hitchhiker series) to define and put words to people, situations, things and feelings that, unfortunately, have no names as of now.

Think about it.

How many times do we say ‘yes’ or ‘maybe’ while meaning ‘no’?

Or how many times do we find a lost object immediately after we have bought a replacement?

Sure we know people who would suggest to everyone that they should split the restaurant bill equally and then order two packs of cigarettes for themselves?

Imagine if we could put a name to such things, occasions or people. That’s exactly what Adams and Lloyd have done.

Take a tour. Your vocabulary will never be the same again.